In the first episode of 2022 for the Business of Cannabis Retail Series, Krista Raymer shares information about how important inventory is to the overall operations of a cannabis retail store, the key metrics to measure and several tips and tricks for retailers to think about. She joins David Downs, California Editor of Leafly to discuss insights into cannabis trends that retailers should think about as they plan inventory – from core audience to trending strains and the emerging consideration of cannabis freshness for consumers.