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How to Strategically Discount for the Long Weekend
Episode 10: Price Compression Series Join us this week on our newest chapter of our Price Compression series by our very own Krista Raymer as we discuss some thoughts around upcoming long weekend. We don’t have to tell you Summer is around the corner, and with it comes long, hot days hanging out with friends […]
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Price as a Feature and Benefit – The Importance of Building Budtender Confidence
Episode 8: Price Compression Series This week in our price compression series we’re taking a look at the importance of building budtender confidence to avoid price becoming the only key feature or benefit. For example, many of you remember when CBD hit the market and budtenders weren’t quite sure as to how and to whom […]
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Why you Shouldn’t Discount Premium Products
Episode 7: Price Compression Series Join us this week on our newest chapter of our Price Compression series by our very own Krista Raymer to discuss Premium Product Discounting. If you are discounting premium products and brands, you are hurting the chance it gets repurchased at full price ever again. Retracting discounts can be harmful. […]
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What role do the provincial boards play in pricing compression in Canada
Episode 6: Price Compression Series This week in our price compression series we’re talking about the role that the provincial boards play in pricing compression in Canada? Any great marketer will tell you to build a product for the customer. Does the current format of product calls and requirements for provincial board listings support this? […]