Resources
We are experts in the customer journey, providing data driven solutions and working with teams to ensure all our clients achieve operational excellence.
Blog Posts
BLOG POST
Pricing Compression: Using Competitive Pricing to Beat Competition
Episode 19: Price Compression Series Pricing Compression: Using Competitive Pricing to Beat Competition In this week’s Price Compression, Krista talks about the pros and cons of competitive pricing. The last time that you went to get a coffee, had they raised the price? With inflation recently, it wouldn’t be surprising. How much of an increase […]
BLOG POST
Pricing Compression – The Case for Removing the Dollar Sign
Episode 18: Price Compression Series Pricing compression- the case for removing the $$$ sign Dollar signs scream, ‘Hey! You’re about to spend money!’. In retail, this can feel both aggressive and tacky. Take one look at a cannabis menu board or eCommerce site; money symbols are everywhere and send subtle messages to your customers about […]
BLOG POST
Increased Sales vs Decreased Revenue
Episode 17: Price Compression Series Let’s talk about the effects of price compression. Recently, we’ve seen increasing sales and decreasing cannabis retail store revenue across Ontario. Krista Raymer suggests why this is. On the surface, cannabis retail is booming across Ontario. In April 2022 alone, the Ontario cannabis retail market made $165M. In fact, sales […]
BLOG POST
Pricing Compression & The Role of Insignificant Numbers on Our Purchasing Decisions
Join us this week on our newest chapter of our Price Compression series by our very own Krista Raymer as she discusses the Role of Insignificant Numbers and their influence on our Purchasing Decisions