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Retail Experts Maximizing Profitability for Cannabis Operators.

 

Want to boost your bottom line?
It all starts with understanding your customers’ behavior.


Use data-driven insights to attract, retain, and grow your customer spend.

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Some of Our Partners

Turning Data into Dollars.

Combine industry expertise with cutting-edge analytics
to help you make informed decisions.

The old build it and they will come...
Doesn’t create sustainable profitable revenue. 

The cannabis industry holds unique challenges.

Relatively new industry.

A lot of competition.

Regulatory complexity.

Controlled product.

 

We have all the data but what do we do with it?

Without connecting the data to the customer does it matter.

There are 3 ways to grow cannabis retail. 

Attract more customers.

Increase spend. 

Increase frequency.

Move fast and get results.

 

Years of hands-on experience with over 250+ cannabis retail groups to guide strategy, quickly work through gaps, and execute solutions.

 

Personalized tactics:

Targeted solutions to boost your distinct customer spending habits.

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30% of your customers drive the 70% of your revenue. 

Three ways to work with Vetrina:

 

Opportunity Reports & Projects 

Dig into the data to understand your customers’ behavior and ways to grow your most valuable customer base. Come away with efficient strategies for impactful results.

Fractional Support 

Need an extra set of super-qualified hands? The Vetrina team will help implement change or day-to-day ops within your retail business. Collaboratively optimize what works, refine tactics, and test new ideas.

Training Content 

For those who are busy running the day-to-day. Vetrina retail training courses allow you to build and deploy training content with your team quickly.

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Get the experience
without investing hours of time.

Vetrina is dedicated to understanding the purchasing behavior of cannabis customers,
and actionable ways to apply this information into retail strategies and operations. 

 

Before working with Vetrina, our clients:

  • Could see their data but weren’t sure how to apply it effectively. 
  • Felt their teams were focusing on the wrong strategies. 
  • Saw a disconnect between retail, inventory, and marketing teams. 
  • Looked at the wrong KPIs 
  • Pursued initiatives that generated lacklustre results.

 

 

Access to top industry data and insights allows
us to benchmark your business and create goals.
 

How Operators Benefit

Collaboration is the name of the game.

The Vetrinas know how to bring it all together. 

Along the way, you’ll get to meet, collaborate and team up with these amazing people to help drive revenue and profitability. 

Krista Raymer

Kathryn Long

Adrienne Hudencial

Elyse Ranger

 

We are get-it-done type people. 

Our work in cannabis makes us gritty, resilient, and capable. 

 

We come from retail. 

Before cannabis, we were all retail people.

Applying best practices and consistently learning has kept us ahead of the cannabis crowd. 

THE LATEST  RESOURCES 

Mastering Promotions: Smart Promotions for Saturated Markets

Oct 21, 2024

Building Stronger Retailer-Brand Partnerships in Cannabis

Sep 25, 2024

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a Cannabis Retail Insider!

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Tactical insights to become a Cannabis Retail Insider!

Access expert insights in one easy-to-digest
and follow-along newsletter.

Sign Up Now!

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