Master Cannabis Retail with Industry-Proven Training and Resources
From budtender essentials to advanced management skills, access courses and free guides designed to boost your expertise and grow your business.
Browse our Resources
Learn from the Best
The Vetrinas know how to bring it all together.Â
Krista Raymer
Retail Strategy & KPIs
Kathryn Long
Marketing & Loyalty
Adrienne Hudencial
Data Analysis & Inventory
Elyse Ranger
Merchandizing & People
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90 Day Onboarding Plan
What if your onboarding could be your secret weapon? This exclusive guide, developed in partnership with SeedTalent and Vetrina, presents an actionable 90-day plan to streamline your retail training process.
Budtender Job Description
Hiring and training the right people starts with clarity. Download our Budtender Role Description Template to define expectations, attract top talent, and set your team up for success.
BOH Loyalty Posters
Cannabis Retail Loyalty Snapshot: A simple *download, print, and hang* will have you on the road to increased loyalty enrollment with posters to educate your team.
Cannabis Retail Scheduler
Staff Smarter, Not Harder. Ever feel stressed about payroll costs for your cannabis retail team? Vetrina's free Cannabis Retail Schedule template can help!
Holiday Merchandising Checklist
Our Holiday Merchandising Checklist offers 6 proven strategies to help you maximize sales, move slow-moving stock, and delight customers during the busiest time of year.Â
Inventory Principles Guide
The key to powerful data insights... Starts with a simple implementation of consistent naming conventions. Learn Product Categorization, Naming Conventions and Product Heirarchy.
Loyalty Program Guide
What makes customers loyal? Let’s start with understanding what successful loyalty programs include. Learn key benefits and KPIs, pro tips for creating a compelling program, and more.
Pricing Tips & Tricks
Strategic pricing is critical for profitable success. The right price is a component of your ability to attract, retain, and build the spend of customers.
Promotional Tips & Tricks
Feeling burned by promotions that don’t deliver on sales or profitability? You pile on the discounts, but sales stay flat, and profits disappear? There's a better way.
Promotions Checklist
Confidently set promotions in your dispensary:Â Factor in margins, COGs, discount types, duration, and KPIs with this simple checklist.
Retail Readiness
AÂ tailored playbook crafted to empower your cannabis retail business during the most critical time of the year. Our expert insights and actionable steps will set you on the path to unprecedented success.
SKU Rationalization
Is slow-moving inventory killing your store? Starts with a simple implementation of SKU Rationalization.
Surfside Holiday Report
2024 Season of Green Guidebook: Since it’s the season of giving, Vetrina has teamed up with their pals at Surfside to dig into holiday shopping trends and behaviours that Cannabis retailers can capitalize on.
The Superbowl Effect
A game changer for cannabis retailers: Surfside and Vetrina teamed up to dig into 2024’s cannabis sales around the Super Bowl, because after all, what’s better at a watch party than weed?
