Vetrina Group specializes in supporting cannabis businesses achieve and sustain profitability. As retail experts, we focus on businesses standing out from the rest.

We are experts in the consumer journey, providing data driven solutions and working with teams to ensure all our clients achieve operational excellence.

We know being a part of the Cannabis industry, with a history of inequality and injustice, is an advantage afforded to us by many advocates and activists that have come before us. We are thankful and committed to advancing the movement that destigmatizes the consumption of Cannabis along with many other great companies.

Our mission is to help elevate and destigmatize the Cannabis industry and it’s retailers. Our solutions are dynamic, strategic, effective and practical ensuring our clients see value and profitability whatever stage of growth they are in.

The team

Krista Raymer

CANNABIS RETAIL STRATEGIST

I am a progressive business leader with over 10 years of experience accelerating revenue and profitability through customer experience and operational improvement. We build retail models that result in simple actionable processes that delivering best in class customer experiences and sales. Through my studies and work experience, I have proven success managing cross-functional teams and integrating resources across organizations to achieve business-wide initiatives and consistency.

Leandra Reid

Cannabis Retail Partner

I am a retail thought leader with over 20 years experience driving sales growth and profitability through corporate strategy and operational improvement. As a strategic thinker, I have a demonstrated ability to present compelling business cases and influence decisions at the executive leadership level. My critical thinking gives me the ability to deliver key insights and actionable recommendations through data analytics and innovative tools.