Cannabinoid Connect 289: Krista Raymer, Vetrina Group

This week Vetrina Group’s Co-Founder and CEO, Krista Raymer, appeared as a guest on the Cannabinoid Connect Podcast. Gain invaluable insight into cannabis market pricing, purchasing, inflation, how the cannabis markets differ in Canada and the US, and how to create a cannabis store that is ideal for your target market.

Among the topics discussed are the realities and changes to cannabis retail post-pandemic, the psychology behind cannabis product pricing, as well as price compression -when industry participants factor several years of future performance into the current price, essentially buying today, predicting future earnings to justify current pricing. Also discussed is SKU rationalization -a method for businesses to assess the profitability of the merchandise they’re stocking- and strategic discounting in the cannabis industry. Click on the video link to watch and view the entire podcast series on the Cannabinoid Connect Youtube channel.

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