People-Driven Retail with Ian Scott from Plantlife

pod of flowers Dec 06, 2023

Jay Rosenthal and Krista Raymer interview Ian Scott from Plant Life Cannabis, a retailer with 39 locations in Alberta. As Plant Life has grown, Ian has observed a shift in the brand's focus from growth to operations, placing a greater emphasis on people. With 39 stores in operation, Plant Life recognizes the crucial role played by their team, especially frontline employees, in shaping the customer experience. Ian shares insights into Plant Life's recruitment approach, highlighting the importance of passion, engagement, and pride in building a successful team. The discussion also addresses the significance of proper training, particularly for bud tenders who represent the face of the industry to customers.

Drawing from his background in hospitality, Ian sheds light on the delicate balance between product knowledge and effective communication with customers. He emphasizes the role budtenders play in shaping the narrative of cannabis and how a well-informed and passionate team can greatly impact customer satisfaction and loyalty.

This episode provides a captivating glimpse into the evolving landscape of the cannabis industry, the importance of people within it, and the ongoing pursuit of knowledge and improvement.