Pure Sunfarms: Building Brands to Building Sales

Hosts Jay Rosenthal, Krista Ramer, sit down with special guests Daniel Johnson, Regional Manager for Ontario and the Atlantic and Natasha Perkins, Director of Product Innovation

In this episode we get to learn why Pure Sun Farms went from a single brand to a dynamic house of brands, including Core Plus brand Soar, lighthearted Super Toast, and high-quality Fraser Valley We Co. Learn how consistency, quality, and trust have been key pillars in Pure Sun Farms' success in the rapidly evolving cannabis market.

This episode could be a case study one how to structure a feedback loop for brand and product innovation, using Natasha and Daniel’s example of how the sales team is able to support brand sentiment and product experience that led to changes such as moving all flower to be hang-dried flower, adjusting sorting practices for bud visual appeal, and starting a cutting-edge pheno hunting program.

And if you look on the table you get to see an exclusive look at Pure Sun Farms' new packaging update and listen in as Krista and natasha go over why this is important not only for brand identity but budtender and consumer experience.

Daniel discusses the importance of understanding retailer needs, planning for 2024, and navigating challenges such as price compression. Gain insights into one of the leading cannabis house of brands in Canada.

Our Hosts:

Connect with Krista: https://www.linkedin.com/in/krista-raymer/

Connect with Jay: https://www.linkedin.com/in/jaymrosenthal/

Learn more about Vetrina: https://www.vetrinagroup.com/

Our Guests:

Natasha Perkins, Director, Product Innovation at Pure Sunfarms: https://www.linkedin.com/in/natashaperkins/

Daniel Johnston, Ontario Field Sales Manager - Pure Sunfarms: https://www.linkedin.com/in/danieljohnston1/