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Lost in the Haze? Here's How We Build a Stellar Cannabis Store Product Hierarchy

Imagine stepping into a cannabis store, eager to explore the world of relaxation and potential pain relief. But instead of being greeted by a welcoming atmosphere, you're met with a labyrinth of shelves overflowing with mysterious products and cryptic labels.  Discouragement sets in – where do y...

Understanding the Difference Between Selling vs. Clerking

Cannabis selling is more than ringing up sales.  Budtenders and store teams hold the power to build customer retention and loyalty.  Selling is both an art and a science. It requires more than memorizing the product's features and benefits. Great selling can even build trust with customers.   ...

​​Why Averages Don't Cut it When Measuring Budtender Performance

 Why do we even go shopping anymore? Why go to the store when we can order almost anything online and have it delivered? Answer: the people. Dispensaries are no different.    Cannabis retail is competitive, and budtenders are integral to your success. They're not just sales staff or cashiers;...

Compensation in Cannabis Retail stores is broken.

Many see the Cannabis Retail industry as thriving, but there's a hidden problem behind the shiny facade: compensation for management teams.  While budtenders benefit from tips, and higher-level store managers qualify for bonuses, assistant managers (ASMs), supervisors, and keyholders are left in ...

Is Relevance more important than Personalization in Cannabis Retail?

Are You Missing Out? Is Relevance more important than Personalization in Cannabis Retail? Tap into relevance to compete with the store next door   New Cannabis retail stores open daily - once one store settles in, poof! Another dispensary opens less than a mile away on the same street. With in...

Sales Key Performance Indicators (KPIs) for Dispensaries

Gross Revenue, Net Revenue, Gross Margin, Average per customer, Units per customer, discount percentage and new customer rates Running a successful dispensary involves not only providing quality products but also understanding the key performance indicators (KPIs) that can help you measure your ...

Build Promotions that Empower Cannabis Customers and Budtenders

Do you ever struggle to understand the mathematics behind a promotion while considering a purchase? You’re not alone. Studies reveal that people often find basic calculations difficult, and this interruption during their purchasing journey can tank an otherwise well-thought-out promotion.  Your...

Stages of Inventory Learning

Understanding the Importance of Inventory Management in Dispensaries In the world of cannabis retail, inventory is the lifeblood of your business. Effective inventory management is crucial for several reasons. Proper inventory management also helps prevent the accumulation of excessive stock. S...

Beyond Key Holidays: Building Impactful Dispensary Promotions with a 5-Peak Calendar

Picture this: You launch what you think is a killer cannabis dispensary promotion, but crickets. No buzz, no sales. Ouch. You teased and promoted it on all your channels. You trained your in-store teams. Your vendor partners even supported you.    So what’s the culprit? Bad timing.   Achievin...

The Real Deal with Cannabis Discounts

How to name them, and 8 Must-Track Discount KPIs    So, what's the deal with discounts anyway? Are they just about slashing prices to get more customers, or is there more to the story? Retail discounts help drive customer engagement, increase sales, and build brand loyalty. But they also have a...