Budtender leaves. Sales dip. The cycle repeats.  Dispensary budtender turnover is higher than the average across all other industries, according to Headset. Sky-high turnover is bleeding away cannabis retailers dry - whether it’s time, money or customer loyalty.  What if your onboarding could b...

In this episode, hosts Krista and Jay are joined by David Côté, CEO of Northern Helm, at the prestigious Hall of Flowers event in Toronto. David makes a return to the Pod of Flowers podcast, offering valuable insights into the importance of promotional calendars in comprehending customer behavi...

  What makes a cannabis customer loyal? It’s a question we get asked often at Vetrina. The data tells us cannabis customers visit a cannabis retail store on average 8x a year. If that seems a bit low to you, that’s because you’re not their only dispensary. That’s right. The average cannabis c...

In cannabis retail, the power of data-driven planning is undeniable.  To thrive in fierce competition, dispensaries need to unlock the power of both historical and forward-looking data to uncover opportunities that not only drive profitability but also safeguard product integrity.  In this blog...

Why do customers continue to choose your store(s) over your competitors? The average cannabis consumer visits three recreational cannabis retailers, meaning you are competing for a portion of their cannabis budget. On average, cannabis customers shop approximately 8 times a year. When their loyal...

Employee turnover is a common issue in the cannabis industry, causing significant challenges due to the costs of onboarding and rehiring. In our recent guest blog for Flowhub, we discuss the secrets behind successful dispensaries that have high employee retention. Discover practical tips, includ...

  Jay Rosenthal and Krista Raymer interview Ian Scott from Plant Life Cannabis, a retailer with 39 locations in Alberta. As Plant Life has grown, Ian has observed a shift in the brand's focus from growth to operations, placing a greater emphasis on people. With 39 stores in operation, Plant Life ...

Are you ready to increase customer numbers, spending, and frequency for your cannabis business? While many retailers excel in one of these areas, it's rare to find one that excels in all three. Sure, you can attract new customers, but will they come back? This blog aims to help you create a well-...

Picture this: the holiday season is just around the corner, and as a cannabis retailer, you're gearing up for the busiest time of the year. You've got your holiday promotions planned, your product assortment decisions made, and you've reached out to your vendor partners. Everything seems set, but...

At Vetrina, one of our core competencies is to help our clients with marketing and sales, and one common misconception looms large – the tendency to treat price as a feature or benefit of a product. Take a stroll through the bustling aisles of a cannabis dispensary, and you'll often hear budtende...