Inventory management is a big deal, especially for growing businesses in the cannabis retail world. You know that frustrating feeling when you try to buy something online, but it's "Out Of Stock"? Or when businesses hold clearance sales due to excess inventory? That can be an indication of poor ...

At Vetrina, our clients often inquire about the effectiveness of "buy 1 get 2" promotions for cannabis brands and retailers. However, it's important to acknowledge that promotions in the cannabis industry are a double-edged sword. In our industry, promotions and discounts are being utilized more...

Why do customers who have a bad experience often become the best customers? It’s all about harnessing the power of reciprocity. In this article, we’ll delve into the concept of reciprocity and how it can transform dissatisfied customers into loyal advocates for your cannabis brand or retail loca...

Many retailers struggle to answer a fundamental question: What makes their customers loyal? Could you confidently list the top three reasons why your customers are loyal to your brand? And convenience doesn’t count as a reason because it’s more of a habit. If you find it challenging to answer t...

Canada embarked on a daring adventure in 2018 when it legalized recreational cannabis. Since then, the nation has witnessed a remarkable evolution in its cannabis retail landscape. In this blog post, we’ll dive into the insights provided by the recent Headset Canada Cannabis Report, shedding lig...

In today's economic climate, the impact of inflation and the looming recession has left businesses contemplating cost-cutting measures. Marketing budgets often become a target for reduction, but is that the right approach? But here's the thing: companies that keep investing in marketing during to...

The Missed Opportunity: A Tale of Clerking Shahbaaz Kara, a prominent figure in the cannabis industry and frequent content collaborator with Vetrina, shared a poignant anecdote about his uncle's disappointing experience at a cannabis store. He recounted a time when he convinced his uncle to go w...

Every season brings its own natural increase in traffic and sales. Q4 is an easy one to talk about because we are all thinking about holiday gifts. But what about Spring and Summer? What dates can you take advantage of? And we don’t mean a day to discount, as this may be training your consumer t...

Are you giving your customers an incentive, or are you simply reducing your profits? It's time to level up your discounting strategy. Before we go into the nitty gritty, keep this in mind: promotions ≠ discount ≠ markdowns Not all discounts are equal, though your P&L or POS can sometimes m...

We’re reminded almost every day that there is no normal, and this industry is no different. In just one year, we’ve seen new recreational markets emerge, the continued growth of GenZ, and in Canada some pretty significant price compression. 420 hands down remain the most important cannabis holida...