The average cannabis consumer visits a dispensary 8 times per year. Surprised? Here's what's even more interesting - they're splitting their purchases across 3 different retailers. In 2025, this behavior isn't just a statistic - it's a warning sign. The New Cannabis Consumer Reality The lands...

Customer acquisition and retention are critical for cannabis retailers heading into 2025. While many stores excel at attracting new customers, most miss opportunities to bring them back, increase spending, and build loyalty. The key? A well-planned promotions calendar that aligns your marketing ...

 Cannabis retail teams hold the power to create exceptional customer experiences—but are your budtenders clerking or selling? Let’s start with a simple comparison: Imagine walking into a grocery store. You grab a cart, navigate the aisles alone, pick out items, and head to the cashier. Function...

Want to crush your 2025 retail revenue?  Too often, year-end planning starts in January, with a plan ready by February.But this leaves you 10 months instead of 12 to hit your targets. This content series will break down 13 steps to build a 2025 plan for your cannabis dispensary(ies). We’ll cover...

As a cannabis retailer, you're constantly looking for ways to attract customers and increase sales. Discounts and promotions seem like an obvious solution, right? After all, who doesn't love a good deal? But before you slash prices left and right, it's crucial to understand the hidden dangers of ...

In case you missed it, Vetrina’s CEO Krista Raymer teamed up with Flowhub’s Anne Fleshman and Ryan Budny for a powerful training session called  “How to Earn Loyal Customers and Bigger Tips.”   What did we learn? Lots. The takeaway is clear: building meaningful customer relationships and focusi...

Human connection is the lifeblood of social creatures. But what happens when this is threatened? The cannabis industry stands at a crossroads. Our innate drive to form relationships and build communities is being tested, where the stakes are high and the ground is still shifting beneath our feet....

New customers are a thrill! It's such a rush when you find out someone has walked through your doors for the first time. It's a fantastic opportunity to show them around, answer questions, and get them familiar with your brand.   You could offer them a discount as a new customer. That sounds aw...

Building trust is the first step to getting your loyalty program thriving. Want to know the secret ingredient for success in cannabis retail? A loyalty program built on trust. Loyalty programs are no longer a differentiator. They're no longer a perk - they're the standard. But a successful progr...

Messy inventory is the silent killer of cannabis retail profits.    Inventory is hard. It's a cannabis retailer's largest cost center and primary revenue driver. That means how you manage your inventory is critical to continued growth.   Inventory management is an exciting aspect of running a...