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Planning your 2025 Cannabis Retail Strategy (pt. 1)

Want to crush your 2025 retail revenue?  Too often, year-end planning starts in January, with a plan ready by February.But this leaves you 10 months instead of 12 to hit your targets. This content series will break down 13 steps to build a 2025 plan for your cannabis dispensary(ies). We’ll cover...

Mastering Promotions: Smart Promotions for Saturated Markets

As a cannabis retailer, you're constantly looking for ways to attract customers and increase sales. Discounts and promotions seem like an obvious solution, right? After all, who doesn't love a good deal? But before you slash prices left and right, it's crucial to understand the hidden dangers of ...

Create Lasting Customers and Earn Bigger Tips: Vetrina x Flowhub Webinar

In case you missed it, Vetrina’s CEO Krista Raymer teamed up with Flowhub’s Anne Fleshman and Ryan Budny for a powerful training session called  “How to Earn Loyal Customers and Bigger Tips.”   What did we learn? Lots. The takeaway is clear: building meaningful customer relationships and focusi...

Building Stronger Retailer-Brand Partnerships in Cannabis

Human connection is the lifeblood of social creatures. But what happens when this is threatened? The cannabis industry stands at a crossroads. Our innate drive to form relationships and build communities is being tested, where the stakes are high and the ground is still shifting beneath our feet....

Beyond the First Puff: Why One-Time Customers Are Hurting Your Dispensary (and What to Do About it)

New customers are a thrill! It's such a rush when you find out someone has walked through your doors for the first time. It's a fantastic opportunity to show them around, answer questions, and get them familiar with your brand.   You could offer them a discount as a new customer. That sounds aw...

Is Trust the Missing Piece of Your Cannabis Loyalty Puzzle?

Building trust is the first step to getting your loyalty program thriving. Want to know the secret ingredient for success in cannabis retail? A loyalty program built on trust. Loyalty programs are no longer a differentiator. They're no longer a perk - they're the standard. But a successful progr...

Mastering Inventory Management: A Practical Guide to Inventory Clean-Up

Messy inventory is the silent killer of cannabis retail profits.    Inventory is hard. It's a cannabis retailer's largest cost center and primary revenue driver. That means how you manage your inventory is critical to continued growth.   Inventory management is an exciting aspect of running a...

Lost in the Haze? Here's How We Build a Stellar Cannabis Store Product Hierarchy

Imagine stepping into a cannabis store, eager to explore the world of relaxation and potential pain relief. But instead of being greeted by a welcoming atmosphere, you're met with a labyrinth of shelves overflowing with mysterious products and cryptic labels.  Discouragement sets in – where do y...

Understanding the Difference Between Selling vs. Clerking

Cannabis selling is more than ringing up sales.  Budtenders and store teams hold the power to build customer retention and loyalty.  Selling is both an art and a science. It requires more than memorizing the product's features and benefits. Great selling can even build trust with customers.   ...

​​Why Averages Don't Cut it When Measuring Budtender Performance

 Why do we even go shopping anymore? Why go to the store when we can order almost anything online and have it delivered? Answer: the people. Dispensaries are no different.    Cannabis retail is competitive, and budtenders are integral to your success. They're not just sales staff or cashiers;...