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Planning Using Data

In cannabis retail, the power of data-driven planning is undeniable.  To thrive in fierce competition, dispensaries need to unlock the power of both historical and forward-looking data to uncover opportunities that not only drive profitability but also safeguard product integrity.  In this blog...

Cannabis Retail Loyalty Program Guide for 2024

Why do customers continue to choose your store(s) over your competitors? The average cannabis consumer visits three recreational cannabis retailers, meaning you are competing for a portion of their cannabis budget. On average, cannabis customers shop approximately 8 times a year. When their loyal...

Dispensary Staff Training: Tips to Empower Cannabis Retail Employees

Employee turnover is a common issue in the cannabis industry, causing significant challenges due to the costs of onboarding and rehiring. In our recent guest blog for Flowhub, we discuss the secrets behind successful dispensaries that have high employee retention. Discover practical tips, includ...

People-Driven Retail with Ian Scott from Plantlife

  Jay Rosenthal and Krista Raymer interview Ian Scott from Plant Life Cannabis, a retailer with 39 locations in Alberta. As Plant Life has grown, Ian has observed a shift in the brand's focus from growth to operations, placing a greater emphasis on people. With 39 stores in operation, Plant Life ...

Preparing for 2024: How to Create A Strategic Cannabis Promotional Plan that Delivers

Are you ready to increase customer numbers, spending, and frequency for your cannabis business? While many retailers excel in one of these areas, it's rare to find one that excels in all three. Sure, you can attract new customers, but will they come back? This blog aims to help you create a well-...

Understanding Promotional Lift: Measuring the Impact of Holiday Promotions

Picture this: the holiday season is just around the corner, and as a cannabis retailer, you're gearing up for the busiest time of the year. You've got your holiday promotions planned, your product assortment decisions made, and you've reached out to your vendor partners. Everything seems set, but...

Why Treating Price as a Feature or Benefit Is a Mistake in Cannabis Retail

At Vetrina, one of our core competencies is to help our clients with marketing and sales, and one common misconception looms large – the tendency to treat price as a feature or benefit of a product. Take a stroll through the bustling aisles of a cannabis dispensary, and you'll often hear budtende...

The Psychology of Pricing Perception in the Cannabis Industry

Every day, consumers make choices about the products they purchase, often influenced by the price tag attached to each item. How does the price we pay affect our perception of value? It's a question that transcends industries, and the cannabis market is no exception.  If you are looking to incre...

How to Optimize Dispensary Product Assortment with the Inventory Funnel

Ever experienced frustration due to "Out Of Stock" items online? Or witnessed businesses clearing excess inventory at clearance sales? These situations highlight poor inventory management, which can be turned around. Efficient inventory management is crucial for a thriving cannabis retail store....

Long Weekends, Big Sales: The Psychology Behind Strategic Discounting for Retailers

Are you ready to boost your sales as the next long weekend approaches? The key is being prepared in advance, as retailers and brands have a unique opportunity to leverage strategic discounting to drive sales and enhance customer engagement. These extended breaks offer customers the chance to ind...