Jay Rosenthal and Krista Raymer interview Ian Scott from Plant Life Cannabis, a retailer with 39 locations in Alberta. As Plant Life has grown, Ian has observed a shift in the brand's focus from growth to operations, placing a greater emphasis on people. With 39 stores in operation, Plant Life ...

Are you ready to increase customer numbers, spending, and frequency for your cannabis business? While many retailers excel in one of these areas, it's rare to find one that excels in all three. Sure, you can attract new customers, but will they come back? This blog aims to help you create a well-...

Picture this: the holiday season is just around the corner, and as a cannabis retailer, you're gearing up for the busiest time of the year. You've got your holiday promotions planned, your product assortment decisions made, and you've reached out to your vendor partners. Everything seems set, but...

At Vetrina, one of our core competencies is to help our clients with marketing and sales, and one common misconception looms large – the tendency to treat price as a feature or benefit of a product. Take a stroll through the bustling aisles of a cannabis dispensary, and you'll often hear budtende...

Every day, consumers make choices about the products they purchase, often influenced by the price tag attached to each item. How does the price we pay affect our perception of value? It's a question that transcends industries, and the cannabis market is no exception.  If you are looking to incre...

Ever experienced frustration due to "Out Of Stock" items online? Or witnessed businesses clearing excess inventory at clearance sales? These situations highlight poor inventory management, which can be turned around. Efficient inventory management is crucial for a thriving cannabis retail store....

Are you ready to boost your sales as the next long weekend approaches? The key is being prepared in advance, as retailers and brands have a unique opportunity to leverage strategic discounting to drive sales and enhance customer engagement. These extended breaks offer customers the chance to ind...

Inventory management is a big deal, especially for growing businesses in the cannabis retail world. You know that frustrating feeling when you try to buy something online, but it's "Out Of Stock"? Or when businesses hold clearance sales due to excess inventory? That can be an indication of poor ...

At Vetrina, our clients often inquire about the effectiveness of "buy 1 get 2" promotions for cannabis brands and retailers. However, it's important to acknowledge that promotions in the cannabis industry are a double-edged sword. In our industry, promotions and discounts are being utilized more...

Why do customers who have a bad experience often become the best customers? It’s all about harnessing the power of reciprocity. In this article, we’ll delve into the concept of reciprocity and how it can transform dissatisfied customers into loyal advocates for your cannabis brand or retail loca...