Every day, consumers make choices about the products they purchase, often influenced by the price tag attached to each item. How does the price we pay affect our perception of value? It's a question that transcends industries, and the cannabis market is no exception.  If you are looking to incre...

Ever experienced frustration due to "Out Of Stock" items online? Or witnessed businesses clearing excess inventory at clearance sales? These situations highlight poor inventory management, which can be turned around. Efficient inventory management is crucial for a thriving cannabis retail store....

Are you ready to boost your sales as the next long weekend approaches? The key is being prepared in advance, as retailers and brands have a unique opportunity to leverage strategic discounting to drive sales and enhance customer engagement. These extended breaks offer customers the chance to ind...

Inventory management is a big deal, especially for growing businesses in the cannabis retail world. You know that frustrating feeling when you try to buy something online, but it's "Out Of Stock"? Or when businesses hold clearance sales due to excess inventory? That can be an indication of poor ...

At Vetrina, our clients often inquire about the effectiveness of "buy 1 get 2" promotions for cannabis brands and retailers. However, it's important to acknowledge that promotions in the cannabis industry are a double-edged sword. In our industry, promotions and discounts are being utilized more...

Why do customers who have a bad experience often become the best customers? It’s all about harnessing the power of reciprocity. In this article, we’ll delve into the concept of reciprocity and how it can transform dissatisfied customers into loyal advocates for your cannabis brand or retail loca...

Many retailers struggle to answer a fundamental question: What makes their customers loyal? Could you confidently list the top three reasons why your customers are loyal to your brand? And convenience doesn’t count as a reason because it’s more of a habit. If you find it challenging to answer t...

Canada embarked on a daring adventure in 2018 when it legalized recreational cannabis. Since then, the nation has witnessed a remarkable evolution in its cannabis retail landscape. In this blog post, we’ll dive into the insights provided by the recent Headset Canada Cannabis Report, shedding lig...

In today's economic climate, the impact of inflation and the looming recession has left businesses contemplating cost-cutting measures. Marketing budgets often become a target for reduction, but is that the right approach? But here's the thing: companies that keep investing in marketing during to...

The Missed Opportunity: A Tale of Clerking Shahbaaz Kara, a prominent figure in the cannabis industry and frequent content collaborator with Vetrina, shared a poignant anecdote about his uncle's disappointing experience at a cannabis store. He recounted a time when he convinced his uncle to go w...